New Website Designed to Reach More Consumers While Offering a Convenient Online Buying Experience
SALT LAKE CITY, May 15 /PRNewswire/ -- Lasting Impressions for Paper, Inc., a leading scrapbooking company, today announced the availability of its new ecommerce website for consumers. In order to meet increasing customer demand and significant company growth, the website will allow Lasting Impressions to reach a much larger customer base and offer a convenient way to order online.
Winner of the Creating Keepsakes Readers Choice Award for the past eight years, Lasting Impressions' new website will showcase over 2,500 products, including its new Spring and Summer line of embossing templates, scrapbooking and card making products and digital photography multimedia software. All products will be displayed in full color and accompanied by detailed descriptions. The website is easy to navigate and reflective of Lasting Impressions' brand personality.
On a recent scrapbooking cruise, Kerry Hill, CEO of Lasting Impressions, realized how restricted scrapbookers are when it comes to purchasing supplies. Scrapbookers are typically familiar with "Big Box" stores which have a limited selection; boutique stores which are limited in number; or home shopping television programs. She saw a need for something more.
"We believe the new website offers a wide selection of Lasting Impressions product to more customers as well as an easy and convenient way to purchase them," said Hill. "Customers will now be able to make purchases anytime, from the comfort of their home, at work, or wherever they might have online access."
The company has incorporated sophisticated technology into the site including real-time order tracking through UPS, the ability for customers to search and browse personal order history and 128 bit SSL encryption. Customers can also generate a wish list and can order and send product to friends. The website's refreshed new look and feel is a testament to the company's innovative, design-driven heritage. The new website, found at http://www.LastingImpressions.com, is currently live and able to accommodate purchases.
SOURCE: Yahoo! Finance.
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