Elmwood Park, NJ, USA; July 31, 2006 —The Craft & Hobby Association (CHA) is proud to acknowledge the effort that member manufacturers put into their products and their marketing. Therefore, trade show exhibitors were recognized for their inventive ideas with “Innovations” and the “Golden Press Kit” Awards during the CHA Summer Convention and Trade Show, July 21 - 23 in Rosemont, IL. Both honors are judged by members of the media and are awarded to the best of the best.
The Innovations Showcase, a popular attraction at the Winter CHA Show that displays the most exciting recently developed products, is now featured at the Summer Show as well. Attendees crowded the area to see the hottest craft products, discover emerging trends, and get ideas for 3rd and 4th quarter. The top three entries were picked by the judges.
The 2006 Summer Show Innovations Winners are:
First Place
Clover
Needlecraft, Cerritos, CA – For their Bead Embroidery Tool that makes embellishing easy. The tool uses basic techniques to create beautiful motifs with sequins and beads.
Second Place
Who-Rae, Australia – Their Scrapbooking Workstation product includes storage
pouches, 17 pockets for scrapbooking tools, a built-in cutting board and other special features.
Third Place
Around The Block, Layton, UT – Their new Paper Tagger product easily attaches charms, tags or anything else you can think of to your craft projects.
The Golden Press Kit Awards recognize the time and thought that exhibitors put into their product press kits. Judges reviewed the numerous information kits in the pressroom and picked their favorites based on design/content, creativity and attention to detail.
The first place winner of the Golden Press Kit Award went to Stone Creek Creations, a supplies and storage company based in Mount Dora, Fl. The innovative press kit was designed to resemble their Krafter’s Purse product. Inside contained a company bio, press releases and a photo CD.
The second place Golden Press Kit Award went to Paper Salon, a scrapbooking company out of Prior Lake, MN. The press kit was packaged in a handy tin that made carrying easy. Inside were samples of the company’s four new collections as well as a CD that contained press releases and photos.
Third place was Ellison, a scrapbooking and die-cutting company out of Lake Forest, CA. This media kit was complete with a catalog, press releases and company information. What was most eye-catching was the die-cut design on the front and the non-traditional clip board that held all the materials together.
The Golden Press Kit and Innovations winners were presented with their awards at CHA’s Chicago-My Kind of Town event on Saturday, July 22nd.
SOURCE: Craftrends News Digest & CHA Press Room
