New Company, dude designs, Announces Paper Line Premiere

Scrapbook Store Partners to Create Colorful New Line of Products

Springfield, IL – January 27, 2007 -- Papercrafting manufacturer dude designs announces the launch of its first paper line. Backed with over four years experience in scrapbook retail, co-founders Missy Jennings and Kendra Pamenter have developed a line of archivally-safe paper products that will help scrapbookers make their pages more colorful, while capturing the perfect mood for their stories.  The company has entered the scrapbook market with four lines of paper: Bunny Trail, Dude-lings, Little Dudes, and Tomboy @ Heart.

Each paper line features a variety of basic patterns, incorporating stripes, dots and circles, flowers, and text.  And color -- plenty of bold color choices -- electric blue, bright yellow, black, fuchsia, tangerine, and white.

Why Color?
"The need to do something more in the scrapbook world had been floating around in my head for quite a while, and finally gelled for me," says Jennings. "I thought long and hard and asked myself what I felt would appeal to the average scrapbooker, and I kept coming back to the same thing... it all starts with color."

Just as scrapbookers begin working on a layout by choosing papers based on the colors in their photos, the papers developed by dude designs also start with color.  "That's the first thing we consider when we begin working on a new collection," says Pamenter. "Color is a powerful medium; it can create and evoke a mood or theme much like music can. As scrapbookers, you pick papers and products because of color. As designers, we start our creative process with color.  Basically, we want our papers to become crafters' 'go to' papers when creating, the kinds of colors and designs that seem to work again and again for all kinds of projects."

Why "dude"?
Jennings and Pamenter have been close friends since meeting at Pamenter's scrapbook store in 2002.  The word 'dude' has naturally worked its way into their daily conversations. "We use the word 'dude' in so many ways, with so many different meanings, just by varying the tone of voice," explains Jennings. "Naming our company dude designs just seemed right.  One word, many uses. We realized the same concept can be applied to our papers.  That's exciting to us."

About dude designs
dude designs is the creative and business endeavor of two best friends who share a love of the scrapbook hobby and industry.  The company produces boldly colored papercrafting products designed to be basic and simple, papers that "just…work for you."  For more information and to view a project gallery, visit http://www.dudedesignsonline.com/.