The Craft & Hobby Association (CHA) plans to significantly expand and strengthen the License and Design section of its 2008 Winter Convention and Trade Show in Anaheim, California.
The section will be located centrally on the show floor and will have specially designated pre- and post-show hours with refreshments to give CHA manufacturing exhibitors and members an opportunity to explore the section. Also, License and Design exhibitors will be invited to nominate art directors from other industries for an opportunity to be chosen by CHA for an all-expense paid trip to the Winter Show to explore the special section. Ten art directors will receive the special invitations.
The License and Design section will be promoted in a specialized pre-show marketing campaign and will be supported by a special task force. There will also be on-site promotions, as well as an enhanced turnkey booth package for exhibitors in the section.
SOURCE: Craftrends News Headlines
