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Craftrends to Cease Print Publication

Via Scrapbook Update, the news that trade magazine Craftrends will cease its print publication, effective August 1st.

In the July/August 2008 issue, in his Editor's Insight column, editor Bill Gardner wrote:

Beginning August 1, Craftrends magazine will be replaced by Craftrends E-News, the monthly e-mail newsletter we’ve been distributing since February 1. This issue is the last print edition of Craftrends. Economic times have finally caught up with us. As you may know, Craftrends is solely supported by advertising revenue.  And, unfortunately, there has been a tremendous downturn in that over the last couple of years. That, along with rising postage and paper costs, have forced us to close the book on a magazine that’s been published since 1982, and one I’ve been proud to be a part of since 1991.

...we’ll be in touch 12 times a year instead of six times as we were with the magazine. We’ll still bring you ideas on how to improve your business, as well as book and product reviews and commentary. And, we plan to make significant improvements on our Web site to complement the newsletter. And for vendors who want to get the word out to buyers, we do offer advertising opportunities in the newsletter and on our Web site.

The newsletter is currently being to sent to "everyone on our mailing list for whom we had an e-mail address as of February 1, along with those who have signed up for it since." Back issues of the newsletter are available on the Craftrends website.  Newsletter subscription instructions are included at the bottom of each newsletter.

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